Art direction of the 2012 Pedrali advertising campaign, published in major architecture and design magazines, both Italian and international on the occasion of the 51th edition of the Milan Furniture Show.
The mission was to communicate through one image the key elements of Pedrali essence: design quality, 100% made in Italy and industrial production.
The outcome is a “colour bands pattern” that shows Pedrali’s products seen from the above.
Photos by Paolo Spinazzè.
Watch the backstage VIDEO.